New Product Development Strategies

A Superior Product Development Framework For Startups
Getting Products Out Much Faster and Cheaper Using Proven Skunkworks Strategies

Only $89.95

Get your products to market many times faster and cheaper, while also generating superior products.

Billions of dollars have been spent to develop and perfect these methodologies, yet few people are aware of them even though they can increase product development teams' productivity by many times the industry averages!

Although it is counterintuitive it is a proven fact that you can develop products many times faster and cheaper than most companies do. Here are techniques proven to get ten times the productivity from product development teams. These strategies were developed decades ago, yet are not used by most companies today. They are guaranteed to boost not only productivity, but also product quality and time to market too. This complete framework and case study gives you all the tools you need to beat larger companies every time.

Today product development and innovation are, more often than not, the key to success in both entering new markets and maintaining market share for any company. Almost no one can still on their laurels without getting overtaken by competitors today. Product life cycles have shortened from many years to sometimes only months. As a result the productivity of your development team is more crucial to your success than ever before. You will learn strategies, systems and techniques used by “skunkworks” development team who developed products in less than one-third the time, with far fewer people and at a small fraction of the cost. In fact you will examine a case study on one of the most successful product development efforts ever that created a product 25 years ahead of its time on a small fraction of the typical budget and in less than 1/3 the usual time. This type of project typically required hundreds of people and was done with a small handful at less that ten-percent of the typical cost.

“Every CEO, entrepreneur and senior executive needs to learn to use these tools, even though they may not know it, they will radically improve any business in short order.”
Bob Norton, CEO of C-Level Enterprises

What You Will Learn:

The 12 unbreakable rules for dramatic productivity improvement in teams
Why product development success has little to do with money and how to beat the big guys with a fraction of the budget
How to manage the development team, process and creative personalities
The optimum development team size and configuration based on people factors, no matter what technology or industry
How to set deadlines, budgets and allocate time to design steps
Developing product specifications and getting customer input that guarantees success
Capturing and deciding on features and benefits and distinguishing valuable customer input from misleading information

Wayne Gretzky was asked why he is such a great hockey player. He replied that “while most hockey players go where the hockey puck is, I always goes where the puck will be”.

We offer a 100% Money Back Guarantee for 30 Days

You can return this manual for a full refund within 30 days for any reason. Just tell us why it was not for you so we can try to avoid this in the future and we will gladly credit your account for the full amount.

Free Bonus Gift #1 - FREE BONUS VIDEO: Roadmap to a Successful Vision Learn the 11 required elements of a successful corporate vision.

Free Bonus Gift #2 - Free question answered by email - Value: $100-$200. You will be able to email any single question to Bob Norton directly and get his answer back. Bob charges hundreds of dollars per hour to guide entrepreneurs, so this alone could be worth more than the cost of the book. We are doing this because we want to add more common questions and answers to the manual over time.

Free Bonus Gift #3 - A 10% discount on any C-Level Seminar. If you decide to become a world-class entrepreneur and CEO by attending our CEO and Entrepreneur Boot Camp - The Art and Science of Business Design you will receive 10% off on any admission. This could save you over $150 too.

Free Bonus Gift #4 - A $249/year Value - A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but you get it free. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does.

Best of Success,

Bob Norton